I'm,

Jasmine.

I'm a UI/UX Product Designer with a mission to transform ideas into user-friendly solutions with a blend of creativity and technical know-how. Let's shape remarkable products together.

01

Visual Identity for Ho Partnership & Neoh

This rebranding project for Ho Partnership & Neoh reflects a seamless collaboration with Flowcreates x Jasmine Cheong to modernize the firm's visual identity. Through strategic design and refined aesthetics, the new brand identity embodies the firm's professionalism, trust, and forward-thinking approach, enhancing its presence in the legal industry.

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02

Jeremy Hiah's Portfolio Website

Embark another exciting freelance web design project collaborating with Alex Cheong on Jeremy Hiah's artistic journey to the digital realm.

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03

Tiong Lian (Meat Affair | 1974)

Embark on an exciting freelance graphic design project with Tiong Lian (Meat Affair | 1974), a premier fresh meat supplier in Singapore. I have been crafting visually captivating assets, including pull-up banners, product packaging, posters, engaging social media posts, web/e-commerce banners, meat chiller sticker, social media shorts and more.

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04

Rize by al rajhi Bank

Contributed to the design of Rize, a fully digital banking experience launched by al rajhi Banking & Investment Corporation (M) Bhd, focusing on user-centric financial solutions.

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05

Case Study [2025]: Logo Design & Brand Identity for Root & Spices

Root & Spices redefines plant-based dining by blending bold spices with wholesome ingredients to create delicious, nutritious meals for all. We aim to promote healthier lifestyles, sustainability, and a deeper connection to the origins of food. Our mission is to make plant-based dining both accessible and irresistible.

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06

Case Study [2022] Financial super-app design

Case: Assuming that you are part of a team that is working on an app for a new super-app to accelerate growth and engagement for the ages of 20 to 40 years old segment, as their main financial app.

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07

Case Study [2021] Aprism the Future of Banking

A case study on the future of banking apps—establishing innovative digital financial solutions by seamlessly integrating Fintech ideas into traditional financial services to meet evolving consumer needs.

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